STRATEGY & CONSULTING
Planning and research are the seeds from which a good strategy is born.
It takes all the components of digital marketing, social media, SEO, content, email campaigns, branding, design and spins it into one cohesive plan. It takes the guesswork out of the equation. Data-driven, success-focused strategy that’s guaranteed to provide value and results.
STRATEGY & CONSULTING
Our Strategy and Consulting Team acts as a trailblazer for your business, guiding you through new territories so that you reach and exceed your business goals. Combining the best in business insight and digital enablement we make sure that you are equipped to tackle your digital challenges head-on.
- A comprehensive overview of your customers’ experience
- A realistic benchmark of your digital maturity
- A clear understanding of your business goals and opportunities
- Clarity around your systems, processes and people
- Knowledge of what to prioritise next on your digital commerce journey
RESEARCH IS AT THE HEART OF WHAT WE DO
Everything we do starts with strategy. To achieve this, we ingrain ourselves in your organization, getting to what really matters by asking the tough questions. We then strategically identify the right platforms, tactics and technologies that will deliver on your objectives.
We live in a world where new marketing channels, design trends, and development frameworks continue to emerge exponentially faster than most organizations can keep up with them. By taking the time to understand the implications of those changes on your entire business, our team of strategists can make sure you are pointed in the right direction before we scale your efforts up.
DIGITAL STRATEGY
Your brand is distinctive, so you need a strategy that’s distinctive too. Stand out from the competition with an integrated digital strategy that truly reflects your brand.
COMPETITOR ANALYSIS
Your brand is distinctive, so you need a strategy that’s distinctive too. Stand out from the competition with an integrated digital strategy that truly reflects your brand.
CUSTOMER EXPERIENCE
How do you design unparalleled customer experiences that drive customer engagement and conversions? Our experts have significant experience in the psychology of eCommerce, as well as the latest best-practices. We use this knowledge to design and execute personalised and seamless customer experiences.
MARKET RESEARCH
Your strategy is developed through an in-depth understanding of your brand, your industry, and your competitors. That understanding happens through market research. Market research is the best way to understand the unique needs of each industry and competitive landscape.
Market research allows us to determine specific target personas while learning about consumer behavior and trends. This supports the digital strategy, as we have a deep understanding of who our audience is. We can also find out about your current audience, in addition to your target audience. This lets us know how we should adjust strategy to make sure we’re hitting all of the marks.
COMPETITOR ANALYSIS
Your brand is unique. You’re not like everyone else. We know that. But finding your opportunity in an over saturated, highly competitive market requires research. That’s where competitive analysis comes in. Competitive analysis enables us to see what your industry’s landscape looks like. Then, we’re able to identify opportunities where you, your product, and your brand can be differentiated from everyone else.
OPEN
How do you design unparalleled customer experiences that drive customer engagement and conversions? Our experts have significant experience in the psychology of eCommerce, as well as the latest best-practices. We use this knowledge to design and execute personalised and seamless customer experiences.
Email marketing remains one of the most effective ways to drive customer retention and increase Customer Lifetime Value. We execute marketing automation across your digital channels to enable campaign orchestration.
MARKET RESEARCH
Your strategy is developed through an in-depth understanding of your brand, your industry, and your competitors. That understanding happens through market research. Market research is the best way to understand the unique needs of each industry and competitive landscape. Market research allows us to determine specific target personas while learning about consumer behavior and trends. This supports the digital strategy, as we have a deep understanding of who our audience is. We can also find out about your current audience, in addition to your target audience. This lets us know how we should adjust strategy to make sure we’re hitting all of the marks.
OPEN
DIGITAL STRATEGY
Your brand is distinctive, so you need a strategy that’s distinctive too. Stand out from the competition with an integrated digital strategy that truly reflects your brand.
We develop a digital strategy that gives you long-lasting results. Analytics are at the heart of our approach. We focus on driving measurable results that ladder up to your larger brand goals. We’re dedicated to helping your brand move forward, and we go above and beyond to make sure that you see the results you want. Digital strategy is the #1 driver of your business objectives. It’s worth investing in the right one.
COMPETITOR ANALYSIS
Your brand is unique. You’re not like everyone else. We know that. But finding your opportunity in an over saturated, highly competitive market requires research. That’s where competitive analysis comes in.
Competitive analysis enables us to see what your industry’s landscape looks like. Then, we’re able to identify opportunities where you, your product, and your brand can be differentiated from everyone else.
We look at the Strengths, Weaknesses, Opportunities, and Threats of all of these competitors. By identifying what your competitors are doing well (and not-so-well), we can figure out your area of opportunity.
- Product or Service: who is selling something similar?
- Content marketing: who is tackling similar topics or ideas?
- Local: who is competing with you in your geographic area?
- Branding: whose tone and voice is similar to yours?
- Keywords: who is ranking on your target high-value keywords?
How do you design unparalleled customer experiences that drive customer engagement and conversions? Our experts have significant experience in the psychology of eCommerce, as well as the latest best-practices. We use this knowledge to design and execute personalised and seamless customer experiences.
Email marketing remains one of the most effective ways to drive customer retention and increase Customer Lifetime Value. We execute marketing automation across your digital channels to enable campaign orchestration.
MARKET RESEARCH
Your strategy is developed through an in-depth understanding of your brand, your industry, and your competitors. That understanding happens through market research. Market research is the best way to understand the unique needs of each industry and competitive landscape.
Market research allows us to determine specific target personas while learning about consumer behavior and trends. This supports the digital strategy, as we have a deep understanding of who our audience is. We can also find out about your current audience, in addition to your target audience. This lets us know how we should adjust strategy to make sure we’re hitting all of the marks.
Some of the things we look for when doing market research are trends, demographics, and common value propositions. This helps us understand where the opportunities for your brand lie. Market research helps us map out where your competitors exist in the market and identify where you stand — and where you need to be. We also discover common pain points, both for your consumers and across the industry, and develop innovative ways to tackle them. The insights we derive from the research are chock-full of insights and ideas to put into place. With research in hand, we develop digital strategy that will improve your content, refine your CTAs, and drive higher conversion rates.
The key insights and takeaways that we develop are integrated into your strategy.